Putting Your Interests First: Understanding a REALTORĀ®'s Ethical Duty

Putting Your Interests First: Understanding a REALTORĀ®'s Ethical Duty

When you work with a REALTOR® in Sarasota, you're not just working with any real estate agent. You're working with a professional bound by a strict Code of Ethics, where your interests come first. Let's explore what this means for you as a buyer or seller.

A REALTOR®'s Pledge

The core of the REALTOR® Code of Ethics is prioritizing your needs above all else. This means your agent cannot make decisions based on their own gain or commission, but rather on what's best for you.

Acting in a Buyer's Best Interest

A REALTOR® has an ethical obligation to present you with all suitable properties, regardless of the commission offered. This ensures you have access to the full range of options that meet your criteria.

Acting in a Seller's Best Interest

REALTORS® must provide honest and transparent advice to sellers, explaining the benefits and costs of different marketing strategies. They cannot make misleading claims or pressure sellers into decisions that solely benefit the agent.

Steering: An Ethical Violation

"Steering" is when an agent influences a buyer's decision based on the commission they'll receive, rather than the buyer's needs. This is strictly prohibited under the REALTOR® Code of Ethics.

Protection Through Written Agreements

As of August 17, 2024, written buyer agreements are required. These agreements promote transparency by clearly outlining the services provided and the agreed-upon compensation. This helps prevent steering, as the agent's compensation is already established.

Learn More About Buyer Agreements

The National Association of REALTORS® provides detailed information and resources on written buyer agreements. You can find more information on their website.

Reporting Ethical Violations

If you believe a REALTOR® has violated the Code of Ethics, you can report it to your state or local REALTOR® Association for investigation.

Working with a REALTOR® You Can Trust

Choosing a REALTOR® means choosing an agent committed to ethical practices and prioritizing your best interests. As a dedicated REALTOR® in Sarasota, I am committed to upholding these standards and providing you with exceptional service and guidance.

Kelli Eggen

Luxury Real Estate Agent

 

Work With Kelli

Kelli Eggen is a hard working, trustworthy, and outgoing REALTOR that has a passion for helping homeowners find their dream homes in Sarasota.

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